Rivalry and Group Behavior in Brands
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This academic work examines the psychology of rivalry and group dynamics as they apply to consumer behavior and brand competition, drawing extensively on parallels from the sport context where fan loyalty and inter-group conflict are especially pronounced. The book offers a rigorous theoretical framework supported by empirical research, making it a valuable reference for scholars and practitioners alike. Overall, it provides a nuanced and well-organized exploration of how competitive relationships between brands mirror and interact with human social identity.
Key Features & Specs
| Subject Matter | Consumer rivalry, brand competition, and intergroup behavior analyzed through social identity and self-categorization theories |
|---|---|
| Sport Context | Uses sports fandom as a primary lens to illustrate brand loyalty, tribal behavior, and rivalry escalation in real-world settings |
| Academic Depth | Grounded in peer-reviewed research with extensive citations, suitable for graduate-level study and professional research |
| Practical Relevance | Includes insights applicable to brand strategy, marketing communications, and consumer segmentation beyond the sport industry |
| Comparative Approach | Systematically contrasts findings within sport contexts versus general consumer markets to highlight transferable principles |
| Audience | Primarily targets marketing academics, consumer behavior researchers, and sport business professionals |
| Format | Structured academic text with thematic chapters, case comparisons, and research summaries |
Best for: Marketing academics, brand strategists, and sport business researchers who want a research-backed framework for understanding how rivalry and group identity shape consumer loyalty and brand competition.